Quarterly report pursuant to Section 13 or 15(d)

Schedule of Intangible Assets (Details)

v3.22.4
Schedule of Intangible Assets (Details) - USD ($)
 6 Months Ended 12 Months Ended
Jun. 30, 2022
Dec. 31, 2021
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 7 years  
Gross Carrying Amount $ 84,510,487 $ 45,210,487
Indefinite Lived Intangible Assets Accumulated Amortization 9,569,557 4,685,034
Net Carrying Amount 71,500,930  
Indefinite Lived Intangible Assets Net Carrying Amount 74,940,932 40,525,453
Trademarks and Trade Names [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 3,440,000 1,240,000
Indefinite Lived Intangible Assets Accumulated Amortization
Indefinite Lived Intangible Assets Net Carrying Amount 3,440,000 1,240,000
Indefinite-Lived Intangible Assets [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 3,440,000 1,240,000
Indefinite Lived Intangible Assets Accumulated Amortization
Indefinite Lived Intangible Assets Net Carrying Amount $ 3,440,000 $ 1,240,000
Customer Relationships [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life   15 years
Remaining Weighted Average Useful Life 6 years 2 months 12 days 11 years 8 months 12 days
Gross Carrying Amount $ 9,470,000 $ 670,000
Indefinite Lived Intangible Assets Accumulated Amortization 590,271 148,889
Net Carrying Amount $ 8,879,729 $ 521,111
Customer Relationships [Member] | Minimum [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 7 years  
Customer Relationships [Member] | Maximum [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 15 years  
Developed Technology Rights [Member]    
Finite-Lived Intangible Assets [Line Items]    
Remaining Weighted Average Useful Life 5 years 6 months 7 years
Gross Carrying Amount $ 65,551,987 $ 37,251,987
Indefinite Lived Intangible Assets Accumulated Amortization 7,390,427 3,458,065
Net Carrying Amount $ 58,161,560 $ 33,793,922
Developed Technology Rights [Member] | Minimum [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 7 years 7 years
Developed Technology Rights [Member] | Maximum [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 10 years 10 years
Membership Network [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 7 years 7 years
Remaining Weighted Average Useful Life 3 years 2 months 12 days 3 years 8 months 12 days
Gross Carrying Amount $ 1,740,000 $ 1,740,000
Indefinite Lived Intangible Assets Accumulated Amortization 952,857 828,571
Net Carrying Amount $ 787,143 $ 911,429
Digital Media [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 7 years 7 years
Remaining Weighted Average Useful Life 5 years 4 months 24 days 5 years 10 months 24 days
Gross Carrying Amount $ 1,552,500 $ 1,552,500
Indefinite Lived Intangible Assets Accumulated Amortization 360,402 249,509
Net Carrying Amount $ 1,192,098 $ 1,302,991
Influencer Network [Member]    
Finite-Lived Intangible Assets [Line Items]    
Estimated Useful Life 5 years 5 years
Remaining Weighted Average Useful Life 4 years 6 months 5 years
Gross Carrying Amount $ 2,756,000 $ 2,756,000
Indefinite Lived Intangible Assets Accumulated Amortization 275,600
Net Carrying Amount 2,480,400 2,756,000
Finite-Lived Intangible Assets [Member]    
Finite-Lived Intangible Assets [Line Items]    
Gross Carrying Amount 81,070,487 43,970,487
Indefinite Lived Intangible Assets Accumulated Amortization 9,569,557 4,685,034
Net Carrying Amount $ 71,500,930 $ 39,285,453